Segmentation & Targeting

To generate growth and increase profitability you need more relevant communication and offerings, and to start using predictive analysis.

Our tools will enable you to analyze your customers and prospects throughout the customer lifecycle. Find segments, map opportunities and gain actionable insights for marketing and sales activities.

Our data-driven segmentation and targeting models will give you a better understanding of preferences, behaviors and needs, leading to more profitable business.


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Meet Our Customers

Multiplied new deals with data-driven analysis

Tech company Esri Sweden realized that the sales meetings were not resulting in enough new business, and decided it was time for a transformation. It put gut feeling aside and decided to start trusting the data of its sales and marketing processes. 

The result? The number of new customers exploded in the first year – also the sales and marketing organization became much more cohesive. 

Read more about our case with Esri

Target group analysis at NetOnNet doubled conversions

An in-depth understanding of the customer can provide invaluable knowledge in a competitive industry. 

Since NetOnNet has been focusing on target group analysis, customer segmentation and personalized data-driven marketing, it has doubled customer club purchase conversions through improved communication. 

Read more about our case with NetOnNet