Omni Realty has seen a 10x increase in leads

TN

Omni Realtors

omnirealty.net

Dedicated leasing & real estate investment solutions to renters, property owners, and investors in Memphis, TN.

The Problem

easy

Few Internet Leads

Omni Realty was receiving very few internet inquiries. They came to us looking to increase the amount of traffic and leads they received from the internet.

seo

Low Google Rankings

Prior to working with us, Omni Realty was not ranking on the first page of Google for any buyer intent keywords.

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Our Process

  • Improve their existing website by adding on in-depth, relevant content regarding the services they provide and the areas they service
  • Implement technical updates to their website, including local schema
  • Fix local citations to ensure NAP consistency
  • Optimize Omni Realty’s Google+/Google My Business listing.
  • Add on quality content on a monthly basis through the form of blog posts
  • Launch a massive link building campaign through outreach to local businesses, local bloggers, industry relevant bloggers.
  • Large guest posting campaign to create contextual links
  • Improve Omni Realty’s online reviews (a key ranking factor)

On-Site Optimization

  • We focused on pages that search engines already preferred (ranking between 1-35) and improved the on-site optimization, quality of content, and the length of content.
  • We added schema markup, which the site was previously missing
  • We fixed URL cannibalization, Duplicate Title Tags, Missing Title Tags,
  • We corrected the HTML Structure of the website
  • Added on relevant content that we could use to acquire links and increase the topical relevance of their website
  • Created silo structures to improve the flow of link equity
  • We rewrote existing service pages due to duplicate content issues

Off-Site Optimization

  • Created social media properties and web 2.0 properties
  • Fixed existing citations and added Omni Realty into directories where they weren’t previously listed
  • Built local citations in city specific directories
  • They needed links – so we targeted real estate bloggers, local businesses, real estate websites, local bloggers with a number of value propositions:
    1. Guest Posts
    2. Sponsored Post
    3. Link Roundups
    4. Resource Page Inclusions

The Results

269.25%

Increase in Organic Traffic

1000%

Increase in Leads

138%

# Keywords Ranking Page 1

All-Time High

Overall SERP Visibility (i.e total keywords ranking)

Google Analytics

Keyword Visibility

Keyword Rankings

What They Have to Say

We have been working with Upkeep Media for around 6 months now and the results are outstanding. Our organic traffic is up, and our website has never been busier. We are receiving 10 times the number of applicants compared to last year.

Alex Bossman

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